Who We Are

Business & Startups …

… want our advise in setting up and running a venture: turning an idea into a prototype, a prototype into a product, a product into a business, and a business into profits. It’s all about idea and execution: More focus, better products, nicer content, easier sales

10 Key Steps

in-person or online – we apply our proven tools and expertise covering all aspects of describing and validating an idea and its proper execution . In all our projects, we adjust our work to the lifecycle stage of your venture.

Why We Deliver

Our team combines startup, blue chip and consulting experience with several exits in the mobile, payment, cloud, cyber security and software space.

Our Own Services



How can I increase my chance for financing?

With only a few inputs, create, validate and share your SaaS Business Case with your board and investors

Where to find benchmarks for your SaaS 
and Software Business?

Lean-Marks aggregates benchmark publications

Do you need to Move To SaaS, but have no clear vision?

MoveToSaaS provides a Business Simulation Framework covering Benchmarking, Business Modelling, Scenario Planning and Analytics

10 Key Steps to Venture Success

Global Work and Experience

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Free video introduction to 10 key steps to venture success

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Free video on 10-key steps to venture success

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Access to 10-min video
White-Paper on 10 steps


1h call to assess your business case and create a 1-page sales unit dashboard

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Average Deal Size
Pipeline Conversion
Total Lifetime Value
Customer Acquisition Cost
Customer lifetime in month

*offered at a special, discounted rate


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Business Model Canvas
Communication Concepts
Sales Economics & Business Case
Strategic Map
Roadmap Workshop
Execution Support

Get in Touch

Startups and business alike which are pursuing recurring revenue models want to build business models that they can sell to their investors or board and that fly when going-to-market. Early on, they have to understand the economics balancing price and complexity and find the right go to market model. Contact us to learn more how we can support you in taking your service to market.